Your company’s website is intended to inform your customers about your product or service and ultimately operate as a vehicle to drive sales, whether through advertisement or e-commerce. So, your purpose is to offer your website visitors a positive experience with no infuriating wait times or navigation difficulties. In fact, poor website performance can have catastrophic results for your business, as a recent study shows that 80% of visitors who have a negative experience with a website will not return.
Here are some tips to ensure your website’s visitors have a positive experience:
Clean up Your Code
It sounds simple, but often the simplest fixes get overlooked. The more quickly code can transfer between your web server and your customer’s browser, the faster your website loads. Check your code and consider a rewrite if it’s too slow.
You can greatly reduce your customers’ bandwidth and other resource usage simply by caching your company website. This stores the most commonly used elements on your webpage, allowing it to load at a much-improved speed.
Properly Manage Media
If your website is graphics heavy, including videos, high-definition images, and other forms of media, it is naturally going to slow down the load time for your website. You want your visitors to have access to this media without frustrating them with long waits. Check to see that these elements are in the proper web format and optimized, and you may consider using third-party hosting for your media to spread out the bandwidth load.
Focus on the Latest Browsers
With so many browser options, it is virtually impossible to make everyone happy. When you try to optimize your website for every browser brand and version under the sun, you may actually shoot yourself in the foot by making your site load slowly for the latest and most-used browsers. Keep it simple, and optimize only for the browsers that are most popular with your visitors.
More and more people access the web from mobile devices, so it makes sense to optimize your website for viewing on the go. When you make your website content mobile, you also speed up general loading time by eliminating bandwidth-eating elements like Adobe Flash that can negatively impact your overall website performance.